Hey folks, it's your favorite professor Charley T here! 

In this Facebook Ads masterclass, I'll be taking you through the A to Z of creating and scaling a Facebook Ad account, starting from ground zero. 
Interested in Facebook Ads 2023 and broad targeting on Facebook? 
Then you're in the right place. 
This isn't just a quick guide - it's an in-depth tutorial where we'll explore how to run Facebook ads effectively, with special emphasis on strategies that will make you a pro at broad targeting. 
This video is part of my larger Facebook Ads course, and it's designed to get you the results you've been seeking.

Building an Ad Account from Scratch
In this initial step, you'll embark on the journey of creating a brand new ad account. This is a crucial process that lays the foundation for your advertising efforts. You'll be guided through the best practices that have been established over the years by industry experts. This involves using a variety of popular marketing tools, all of which are free to use. The goal is to complete this process in less than 30 minutes, ensuring a swift and efficient setup that doesn't compromise on quality.

Using ChatGPT and Facebook Ads
This step involves the integration of ChatGPT and Facebook ads. You'll be leveraging the power of artificial intelligence and social media advertising to create a robust ad campaign. In addition, you'll validate a few things with organic social to ensure you have everything you need for a successful campaign. The aim is to build a 3:2:2 ad account from scratch, allowing AI to do the heavy lifting. This step also includes setting up the Facebook ad account and deciding on the targeting to use. This is a critical step as it determines who sees your ads and how effective they will be.

Writing Copy with ChatGPT
The first step here is to write some copy. There are many ways to use ChatGPT to find the copy. This step involves sharing the screen and walking you through the process of leveraging ChatGPT with the Link Reader plugin. This is a hands-on step where you'll get to see the process in action, providing a clear understanding of how to use ChatGPT effectively.

Using Plugins

Using ChatGPT to Generate Ad Copy and Headlines
Here, you'll learn how to use ChatGPT to generate Facebook ad copy and headlines for ads. The goal is to create ad copy and headlines that will entice a user to click on the ad and sign up for the Facebook ads MBA program. This step involves a detailed guide on how to use ChatGPT to generate creative and compelling ad copy and headlines.

Validating Headlines
In this step, you'll learn how to validate the headlines using a tool called VidIQ. This tool scans all of Google and YouTube to understand what keywords are going to get someone interested in the content. This step is crucial as it ensures that your headlines are not only compelling but also effective in driving traffic and conversions.

Creating Ads

Building the Campaign using 3:2:2
The final step involves creating the ads. You'll learn how to select creatives, add primary text, and add headlines. The website URL will also be added, and a call to action will be chosen. This step involves a detailed guide on how to put together all the elements of an ad to create a compelling and effective ad that drives results.

Each of these steps is designed to guide you through the process of creating an ad account, using ChatGPT and Facebook ads, setting up prompts, finding copy, writing ads, generating ad copy and headlines, validating headlines, and finally, creating the ads. Each step is detailed and comprehensive, providing you with all the information you need to create a successful ad campaign.