Discover why 90% of ad agencies fail 90% of their clients and the 3 red flags to watch out for. Plus, a surprise that could change your business forever!
As a founder, you're an expert in your field, ready to scale, and your time is invaluable. You need reliable individuals to aid your growth. It's not unusual to feel frustrated with ad agencies. In fact, the performance of an ad agency often doesn't align with your business's success or failure. You're just an entry on their spreadsheet, a task to be checked off.
Let's delve into why over 90% of ad agencies fail their clients and the three biggest red flags to watch out for when hiring an agency. Plus, I have a special surprise for you at the end.
Between 2016 and 2018, Facebook was booming. Many people became proficient at both doing the work and selling their services. They realized they were overworked, underpaid, and more skilled than their bosses. So, they struck out on their own and got their own clients. They hired their friends, but then overworked, underpaid, and poorly trained them. This cycle of entrepreneurship built on sales acumen and a cycle of abuse repeated itself, and we are now generations deep into it.
Most of the popular strategies are still from before 2018. Things like ROAS, audiences, hacking Facebook, and retargeting strategies that come from a time before Facebook was an optimized CPM environment. Facebook media buyers were taught how to think about Facebook by people who were good at Google and email. They still use the same KPIs like clickthrough rate, which is irrelevant on Facebook.
The business model of these agencies is simple: charge a lot of money to a lot of clients, pay very little to a small group of poorly trained kids who've never run a business, and rely on your charismatic leader and great sales team to keep the attrition at net positive.
Now, let's get into the three big red flags.
Reporting on ROAS: When an agency focuses on ROAS, they are telling you that your bank account is less important than the credit they can take for the entire team's work.
Lots of Testing: If an agency suggests and encourages the idea of increasing instability and investing more heavily into unproven things, it's a red flag. They are trying to prove their value by looking busy and fixing things that aren't broken.
No One Talks About Money: Agencies should be concerned about the needs of the finance department. Trusting people who talk in ratios and rates and percentages with your dollars doesn't make any sense.
Now, for the surprise. I've been part of this industry for over a decade, and I've seen the common mistakes made by well-intentioned people. I've told you how to identify the used car salesmen who take credit for the flood after doing a rain dance until the hurricane comes.
But what am I going to do about it?
I'm here to introduce you to Disruptor Agency.
Our media buyers are my best students. The executive team is my handpicked crew that has built and scaled eight and nine-figure businesses for over a decade.
Our sales team doesn't exist.
Our KPI is your bank account.
We don't just run ads.
We help you scale your business.
We are not an ad agency.
We're a business success partner, and we are the last one you'll ever need!
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