Dive into the intricacies of a groundbreaking strategy to drive leads for Alex Hormozi's anticipated book launch. Discover the power of dynamic creatives, the 3:2:2 method, and the magic of automated rules. Learn how to set up a Facebook campaign from scratch, that not only identifies Engaged Leads but also scales automatically. All this, with the ease of a few clicks, ensures efficiency and scalability. Ready to revolutionize your marketing approach? Let's get started!

Step 1: Understanding the Product
The first step was to understand what we were promoting. Whether it's a book, a software, or a new gadget, getting to know the product inside and out is crucial. We needed to identify the unique selling points and the target audience to create a buzz around the launch.

Step 2: Crafting the Ad Copy
Creating compelling ad copy is an art. We used a combination of scraping the promotion page and analyzing relevant content to find the best keywords and phrases. The goal was to resonate with the target audience and highlight the product's unique features.

Step 3: Sourcing the Creative from Organic Social Media
Finding the right creative elements is essential for a successful campaign. In this project, we turned to organic social media to gather images, videos, and other multimedia content. By analyzing user-generated content, engaging posts, and trending topics related to the product, we were able to curate authentic and resonant creative materials. This approach not only helped us connect with the target audience but also added a genuine and community-driven touch to our campaign.

Step 4: Utilizing Dynamic Creatives
The campaign was built using a 3, 2, 2 dynamic creative strategy. This approach allowed us to set up the campaign and let it optimize itself over time. We also planned to increase the budget automatically as the campaign performed better.

Step 5: Implementing Facebook Pixels
To not only identify but also engage leads, we used Facebook pixels. We set up a custom event called "engaged lead" that was triggered after a lead form was filled out. This allowed us to track further actions and optimize the campaign accordingly.

Step 6: Setting Up Automated Rules
Automated rules played a vital role in scaling the campaign. We set specific conditions and actions that would automatically adjust the budget, pause underperforming ads, or even shift focus to better-performing audiences. This ensured that the campaign was always aligned with our goals without constant manual intervention.

Step 7: Monitoring and Scaling
The campaign was designed to be efficient, requiring less than half an hour to build and less than an hour a week to manage. With automated rules in place, the campaign was set to scale automatically, driving significant revenue.

Conclusion
This project was a testament to the power of strategic planning, understanding the audience, and leveraging the right tools. By utilizing dynamic creatives and automated rules, we created a campaign that was not only effective but also efficient. The success of this promotion serves as a blueprint that can be applied to various other campaigns.