Have you invested tens of thousands of dollars into UGC Creative and nothing seems to work?
You're constantly trying new variations, and new ways of presenting your product. But once again, nothing seems to work. Let's talk about the biggest mistakes I see all the time when it comes to 99% of UGC ads.
Learn how to make your UGC content stand out with these crucial tips and keep viewers engaged with a captivating storyline.
The importance of having a snappy hook in the first three seconds of the ad.
The first three seconds of your Facebook ad are crucial for grabbing the viewer's attention. A weak hook can ruin your chances of monetizing that attention. While hook rate and money aren't directly related, it's important to remember that the goal of Facebook ads is to purchase attention, and our business model relies on turning that attention into profit. A strong hook won't guarantee success, but a weak one will prevent any opportunity for earning money.
The need to avoid slow pacing and get to the point quickly.
Another crucial factor in creating successful Facebook ads is avoiding slow pacing. In today's world, people have extremely short attention spans, and your ad is essentially an interruption to their browsing experience. It's important to remember that viewers didn't sign up to see your content, and you are standing in the way of what they're trying to get to. Therefore, it's essential to get to the point quickly and tell your story backward. You cannot assume that anyone cares about what you have to say, so make every second count and ensure your ad captures their attention right from the start.
The need to change the framing consistently throughout the video to keep viewers engaged.
Moving on to the third major issue that I see in almost every ad, it's the lack of variation in the framing of user-generated content (UGC) throughout the entire video. Even if you're not a master storyteller, you can still keep your audience engaged by changing up the setting. If you don't, people are going to get bored. One trick that I love to see is the use of forced time, where you show something happening in real time. For example, a recipe video that shows the raw ingredients being transformed with changing camera angles as the process unfolds. Or a video that captures the beauty of the sunrise as people travel from one place to another. If viewers know that something is coming, they'll stick around to watch it happen. However, if the visuals are not interesting, even if the center of the frame is compelling, people are likely to lose interest. So, it's crucial to keep the UGC framing varied and visually engaging to maintain viewers' attention.
So let's get down to the three most important things that you need to keep in mind when you're strategizing, designing, and ultimately editing your UGC content
The importance of not making the creative look like an ad.
Does your ad look like an ad? People can tell when they're being sold to, and it's annoying. One-way transactions don't work. If you ask for something without giving back, people will leave right away.
The need to avoid overediting, as it can make the ad feel forced or inauthentic.
Over-editing your creative is a problem. It's hard to know when to stop creating, but we know what content should look like. We experience it constantly, so if it feels forced or inauthentic, you won't earn my trust, lose my attention, and never get my money.
The importance of having a storyline is to build anticipation and interest.
The most crucial thing is the lack of a storyline. If you've captured my attention, you must be leading me somewhere. If there is no suspense, no payoff, and no anticipation, why should I care? Maybe you believe that I should care because of your feelings toward the end product, but you must remember that you are already an annoyance. You are interfering with the experience I want to have. If you don't reward me for my time and attention, I will never reward you with my money. Before we move on, I want to take a moment to acknowledge that you could be doing anything on the internet, yet you've chosen to spend your time here.
Share On:
RECENT POST
CONNECT WITH ME