Get ready to take your social media advertising to the next level with Cynthia Sandoval and Charley Tichenor's expert insights.
In this video, we discuss topics like organic social, agency payment structures, and how to grow as a marketer. Learn how to optimize your ads, build strong relationships with your customers, and differentiate yourself as a great marketer. Whether you're just starting out or looking to improve your current strategies, this interview is full of valuable takeaways.
In a recent interview between Cynthia Sandoval and Charley Tichenor, two experts in digital marketing, we discussed various topics related to social media advertising.
Here are some of the key takeaways from our conversation:
Organic Social to Improve Ads
Cynthia emphasized the importance of organic social media content in improving the performance of paid ads. By building a loyal following, establishing credibility, and using data to optimize ad performance, businesses can improve engagement and conversions for our paid ads. Organic social media content can also help businesses establish a stronger brand identity and create a community of loyal followers.
Scope Creep & What a Media Buyer's Job Really Is
Charley explained that media buyers are responsible for optimizing the performance of ads, but their role extends beyond just buying media placements. Media buyers are also responsible for ensuring that the ads are targeting the right audience and that the messaging is consistent with the brand's values. We also work closely with creative teams to develop ad creatives that resonate with the target audience.
The Golden Rule: and Marketing's Biggest Lie
Cynthia and Charley discussed how businesses often focus too much on the bottom line and forget about the importance of building relationships with their customers. The "Golden Rule" of marketing is that if all you need is marketing, you have much bigger problems than needing marketing. Charley emphasized the importance of building trust with customers and establishing a two-way conversation with them.
How to Grow Yourself as a Marketer
Cynthia discussed the importance of continually learning and improving as a marketer. She recommended attending conferences, networking with other marketers, and staying up to date with industry trends. Charley emphasized the importance of being data-driven and using data to inform marketing decisions. He also suggested learning from other industries and bringing those insights into your marketing strategies.
Agency Payment Structures and Contract Structure
Cynthia and Charley discussed various agency payment structures and contract structures. We emphasized the importance of being transparent with clients and establishing clear expectations upfront. We also discussed the pros and cons of different payment structures, such as hourly rates, project-based pricing, and performance-based pricing.
The Difference Between a Good Marketer and a Great Marketer
Charley and Cynthia discussed the qualities that differentiate a good marketer from a great marketer. We emphasized the importance of being curious, creative, and data-driven. Great marketers are also able to adapt quickly to changes in the industry and are constantly pushing themselves to learn and improve.
Advice for Media Buyers Just Starting Out
Charley recommended starting with a small budget and focusing on one platform until you become proficient in it. He also emphasized the importance of being data-driven and continually testing and optimizing your campaigns. Cynthia recommended networking with other media buyers and staying up to date with industry trends and best practices.
In conclusion, Cynthia Sandoval and Charley Tichenor provided valuable insights into social media advertising and digital marketing. By focusing on building strong relationships with customers, being data-driven, and continually learning and improving, businesses and marketers can achieve greater success in their advertising campaigns.
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