Organic social media is a powerful tool for market research and understanding consumer psychology, which can be used to improve paid ads and understand customers. When the content of paid ads aligns with what people are responding to on organic social media, the estimated action rate of the ads is likely to increase, which can lead to lower cost per thousand impressions (CPMs), higher reach, and ultimately, more money in the bank.
3 Most Important Things that I use Organic Social for to create ads that can spend $1M+
1: Market Research & Understanding Consumer Psychology
2: Understand how your competitors and their customers are talking
3: ChatBots and DMs
By analyzing engagement and reading comments on organic social media, businesses can gain insight into their customers' pain points, behaviors, and inspirations. This information can be used to inform marketing strategies and create more effective ads that resonate with the target audience. Additionally, businesses can use their competitors' organic social media presence as a guide for their own marketing strategies, content format, messaging and concepts.
Engaging with competitors' audience can help a business steal customers and gain business intelligence. By engaging with the audience of a competitor on social media, a business can identify potential customers that may be interested in their products or services. This can be done by commenting on posts, responding to comments, or even direct messaging potential customers. By interacting with a competitor's audience, a business can also gain insight into what their competitors' customers like and dislike about their products or services, which can be used to inform their own marketing strategies and improve their customer engagement.
Additionally, by engaging with a competitor's audience, a business can also gain insight into the customer's pain points and needs, which can be used to create targeted marketing campaigns and offers. This can be a powerful way to steal customers from competitors by providing a better customer experience and addressing customer's pain points better than the competitors. This strategy is also known as "Audience Hijacking" where a business can engage with their competitors' audience and offer them better solutions and customer experience.
Using competitors' organic social like you would use their ads library can help businesses gain valuable insights into their competitors' marketing strategies and customer engagement. An ads library is a collection of all the ads that a business or competitor has run on social media platforms. It provides information such as the ad's targeting, performance, and metrics like views, clicks and engagement. By analyzing a competitor's ads library, businesses can gain insight into the types of ads they are running, the messaging they are using, and how their ads are performing.
Similarly, by analyzing a competitor's organic social media presence, businesses can gain similar insights into their marketing strategies and customer engagement. By looking at a competitor's organic social media posts, businesses can see the types of content they are sharing, the messaging they are using, and how their organic posts are performing. This information can be used to inform the business's own marketing strategies and improve their customer engagement. It also can give an idea of the effectiveness of their organic social media strategy as opposed to their paid social media strategy. This approach is also known as "Content Appropriation" where a business can take inspiration from what works well for their competitors and apply it to their own business.
You should be using chatbots and direct messages (DMs) on organic social media to gather customer feedback and improve products and brands. Chatbots can be used to gather information on customer interests, grow brand awareness, and build a customer relationship management (CRM) list, all of which can help to save money on advertising. Additionally, chatbots and DMs can be used to respond to customer complaints and issues before they escalate, and to understand the language and pain points of customers, which can be used in advertising to target similar audiences.
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