Here you’ll learn how to discover deep insights about your ideal customer so you can craft messaging that converts. We’ll be tackling big concepts like:
- How to find your customer online… so you can discover insights in real-time.
- How to find out what they really want… so you can work with their desires.
- How to dissect their language… so you can speak to them with ease.
- How to use these insights to make ads… so you can sell them what they want, when they want it.
Unlocking Creative Success w/ Sarah Levinger
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Understanding Consumer Psychology: Recognize that every interaction in advertising involves humans, from subscribers to purchasers. This human-centric approach is key to effective marketing.
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The Challenge of Ad Overload: Consumers encounter over 30,000 ads daily but ignore most due to the brain's attentional bias. This calls for a shift from traditional A/B testing to a focus on the subconscious drivers of behavior.
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The Power of the Subconscious: With 95% of decisions made subconsciously, understanding this aspect of human psychology can transform advertising strategies to be more resonant and effective.
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Humanizing Marketing: By acknowledging our shared humanity, marketers can create messages that truly connect with the audience's emotional needs and dreams, leading to more meaningful engagements.
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Navigating Advertising Inflation: A deeper connection with consumers can also be a strategic move to cut costs during times of rising advertising expenses, enhancing both societal bonds and business outcomes.
With this Masterclass You WILL:
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Get the Tools, Tactics and Process you need to see:
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Lower CPAs
- Higher engagement
- Increased ROI
- Better results
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- See Sarah Teardown Brands and Develop Strategy to Scale