Get ready to take your social media advertising to the next level with Cynthia Sandoval and Charley Tichenor's expert insights. 

In this video, we discuss topics like organic social, agency payment structures, and how to grow as a marketer. Learn how to optimize your ads, build strong relationships with your customers, and differentiate yourself as a great marketer. Whether you're just starting out or looking to improve your current strategies, this interview is full of valuable takeaways.

Have you invested tens of thousands of dollars into UGC Creative and nothing seems to work?

You're constantly trying new variations, and new ways of presenting your product. But once again, nothing seems to work. Let's talk about the biggest mistakes I see all the time when it comes to 99% of UGC ads. 

Learn how to make your UGC content stand out with these crucial tips and keep viewers engaged with a captivating storyline. 
 

Want to know the secret to Facebook advertising success? 

Forget traditional targeting methods, and let the machine do the work for you. With time, it will learn and improve, producing results that will far outperform anything you could ever do on your own.

Say goodbye to audience fatigue and hello to UNLIMITED Growth. 

Ready to learn more? Here's how we do it!
 

In this video, I'll show you how to supercharge your Facebook ad campaigns using cutting-edge technology like artificial intelligence and machine learning. 

We'll also reveal a powerful 5-step strategy for scaling your ads and boosting profits. 

Facebook's AI is a powerhouse, even more powerful than ChatGPT! 

With over a decade's worth of data on billions of people, every click, word, and purchase is analyzed. By leveraging Facebook's AI & machine learning, we can easily scale our ads. By embracing AI, we can reduce our workload and spend more time working on the business instead of in its execution.
 

Using Facebook's unique AI to find the right audience for your ads is better than any targeting specific audiences.

Broad targeting is age, gender, and location as the only targeting parameters used. Interest targeting has nothing to do with buying intent, so using it as a purchasing parameter means that you're paying extra to target people with technology that is effectively obsolete. Lookalike audiences with small data sets are less effective than leveraging the trillions of data points across billions of people that Facebook has.

Ads make their own audience, so paying extra to get lower quality attention is not a good business model. Using broad targeting lets Facebook's AI target the best people so that you buy the best types of attention at the lowest cost, and it never fatigues.  

This AI makes making money a breeze!

Have you ever wondered how some people seem to effortlessly make a fortune while others struggle to make ends meet? The answer lies in the power of AI. Artificial intelligence has taken the world by storm, revolutionizing industries and transforming the way we work and live. From stock trading to marketing, AI has become the go-to tool for anyone looking to maximize their earnings with ease. But how exactly does AI work its magic? And what are the secrets to leveraging its power to achieve financial success? Read on to discover Facebook's AI and how it's changing the game for those who know how to use it.

Facebook uses a machine learning algorithm that learns from the ads that people run.
Facebook wants to make sure that people who click on ads have a good experience, even after they leave Facebook. 
Targeting specific audiences is always a bad idea because it will exclude the majority of people who may be interested in the ad. 
It's better to target broad: age, gender, and location.
Always use dynamic creatives, which means giving Facebook's own version of ChatGPT the job of creating the best-performing ads for you.

MER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed. Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years!

Unlocking your brand's growth potential starts with understanding the difference between making a sale and acquiring a customer. Instead of focusing solely on sales metrics, it's crucial to shift your attention to the lifetime value of your customers. The key to long-term success and growth is building a brand, not just a product. By doing so, you can establish a strong connection with your customers and create a loyal following that drives sustained growth for your brand.

Make the most of your advertising budget and get the best results!

Lower CPMs mean you're reaching more people for your money and that your content is high quality. When your CPMs rise, it's a sign that your content quality is decreasing.

Organic social media is a powerful tool for market research and understanding consumer psychology, which can be used to improve paid ads and understand customers. When the content of paid ads aligns with what people are responding to on organic social media, the estimated action rate of the ads is likely to increase, which can lead to lower cost per thousand impressions (CPMs), higher reach, and ultimately, more money in the bank.

Weaponizing Organic Social is the most effective way to drive consistent growth, while improving results with confidence. Here are the secrets you need to know!

Facebook ads can be a powerful tool for scaling any brand, because of Facebook's large user base and ability to leverage data to target ads. We have to emphasize the importance of increasing the lifetime value (LTV) of customers by improving the second purchase rate and the average order value (AOV) of each purchase. Ultimately, the goal is to acquire future cash flow at a profit and manage cash flow through a cycle of second purchase rate and cadence.

This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale.

We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts.

The biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth.

Facebook hasn’t been this easy in years, here are the 3 most important things you need to know!

Q5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing  Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.

Upselling in the buying process,
is the most basic version of bundling…
and we need to have a plan for 3 elements of this process:
Design & Development of the Offer
Strategy for Deployment of the Offer
Volume, Value & Cost Targets to delineate Success

Upselling is one of the most powerful marketing tools available. In Direct Response marketing we see this most often as what gets mentioned 8 minutes into an infomercial. When used to overcome objections with a solution based on value, we can have long-lasting wins for ourselves around things like AOV, LTV, Brand Positioning, & Stickiness. Let's dive deep into how to best use this tool to fundamentally change your business.

Let’s start super deep into the strategy, execution, and design for modular content development.

So that you can absolutely maximize your investment in creative and copy,
for the deployment to literally any platform,
in a highly scalable fashion,
that has extreme continuity

You need to see what grows the business
Tools that help you assign credit are not built to help you to do this

You can boost the marketer’s ego or the business’s bank account!

Want to know how to use Facebook ads to grow your brand? 
Then you’ll love this step-by-step video.
We'll focus on what you REALLY NEED TO KNOW, and dive into why focusing ROAS is one of the worst priorities any brand can have.

Improving the landing page can make a significant and sustainable change in your business

Conversion rate optimization is a vital scale

So let’s live into how to do it properly

It’s far too many people are still doing this in a way that doesn’t actually make any sense

What does it look like to take a brand from scale up to exit

How does media buying change when your focus is no longer on the ego metrics of ROAS & MER…

And you start to focus on the business growth metrics of cash flow and incremental lift

Facebook has just released the Performance 5, their new best practices manual for the execution of Facebook ads. Interestingly enough, it looks exactly like what we’ve been talking about here for years. Let’s dive into the best practices in the implementation of this new Performance 5.