BRAND NEW COURSE!
How to Audit Facebook Ad Accounts for Client Acquisition and Agency Growth
What's Included when you Enroll Today:
Weekly Mastermind Classes
screenshares and open Q&As
full access to the Disrupter School Library
Community & Specialists
worldwide community of experts and educators
NO EGO, NO FLUFF, NO MORE WASTED TIME & MONEY!
Brand New Masterclasses
Step by Step Guide to help you scale your business,
rather than the ego of the marketer
How to find your HERO PRODUCT…
so you can scale your business with projectable stability & confidence.
Understanding Cash Flow …
so you can plan finances a year in advance.
How to think about numbers…
so you can understand performance with ease.
How to use these insights to make decisions…
so you can do what you need, when you need it.
with Psychology-Based Creative
Covering these Essential Disciplines:
How to find your customer online…
so you can discover insights in real-time.
How to find out what they really want…
so you can work with their desires.
How to dissect their language…
so you can speak to them with ease.
How to use these insights to make ads…
so you can sell them what they want, when they want it.
Meet Our Teachers
Charley Tichenor IV ~
"I love helping people see More Success and Less Stress, to scale their business with confidence"
Charley has over a decade in Facebook Ads, over $1B in revenue driven and a client list full of 8 & 9 figure DTC & SAAS brands.
He has been training agencies and brands with the frameworks, systems & processes he's used to master scaling, testing, measurement and project management for many growing brands in the last 6 years.
Sarah Levinger ~
"I help design campaigns that are psychology built to increase conversions and reduce acquisition costs"
Sarah teaches the psychology strategies she's learned over the past 10 years to help break through communication barriers with their customers, and increase advertising ROI.
She is a lifelong learner and psychology/neuroscience enthusiast. She is readily immersed in her craft and dedicated to world of performance marketing.
Programs & Courses
Immersive Facebook Ads, Business Development & CMO Training Program with Lifetime Access
The Facebook Ads MBA Program is comprised of 3 Parts
- Direct Support with Weekly Classes & 1 on 1 time
- Exclusive Worldwide Community
- Frameworks, Systems & Processes to Master Scaling, Testing, Measurement and Project Management
How to Build a Winning Facebook Ad Account Course
Don't Miss These Exclusive Offers from Facebook Disrupter
The "GET STARTED BUNDLE!"
Get both the:
"How to Build a Winning Facebook Ad Account Course"
& the "Library and Lecture Program"
A Dozen eBooks
Nearly 10 HOURS of Lecture
Homework & Action Items
& I give you all my notes
THIS IS HOW I HAVE SCALED 4 8-FIGURE ACCOUNTS in the last 5 YEARS
EVERY SINGLE STEP OF THE WAY
All for 50% off FOR A LIMITED TIME!
The "Everything You Need to Know" Bundle
How about over 300 pages of e-books & a Scrum Doc/EcoSystem ROAS Bundle all at 50% off
This MASSIVE Bundle Includes:
Creative Testing Best Practices
& PSM (Profitable Scaling Margin)
& Scaling (how to take your biz to the MOON)
& Black Friday & Cyber Monday
& Broad Targeting
& How to Make Reporting Easy to Do & Read
& How to Track Incremental Lift
& Omni-Channel Trend Analysis by Week & Month
& How the Facebook Algorithm & Auction Works
All for only $291
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Weekly Articles & Videos
Growth Processes & Systems & Ethos
Charley's FB MBA Program is a disciplined, methodical, scientific, systematic, very well documented process that followed correctly, achieves 2 major goals ...
ONE - it brings stability to your Facebook account so it delivers results at an acceptable and predictable CPA ... and TWO - allows you to achieve your key business objectives at greater scale and/or greater efficiency.
Charley understands the FB machine intimately, thus giving him the power to "train it."
And that's precisely what you'll be able to do. Once you stop fighting against the machine, and start to feed it what IT needs - it can deliver to you what YOU need.
I went from wanting to throw up each time I posted an ad, crossing my fingers, wishing it would work and wasting money, to being confident and deliberate in my business decisions.
Charley's program is not just another "how to run fb ads" program.
It helped me get a clear understanding of how Facebook works.
And how to use it to make thoughtful decisions that help my business succeed.
Big big win for me was recouping my investment in the MBA program by signing on a client that closed directly after pulling up and showing them the Scrum and Ecosystem Roas sheets.
Highly encourage everyone to show reporting during pitches because it's elevates the conversation and rapport tremendously!
Hopefully closing a second client next week which will mean the investment in this program not only paid for itself but actually delivered a 2x return in 5 weeks.
Thank you Charley for the awesome resources and thank you all for the valuable questions that help us all learn a bit more!
Happy Friday and Happy Q4 everyone
I've gone through 6 courses just this year alone, and Charley's MBA program was not only 10x more expensive, but also 1000x more effective.
It's by far one of the best business investments I've ever made.
The program has really taught me how Facebook works, but how to make adjustments and how to properly react whenever a Facebook change occurs.
My only complaint is that course came out this year and not 4 yrs ago when I started media buying.
Latest Lessons from
Maximizing Your Social Media Ads: Tips from Industry Experts Cynthia Sandoval and Charley Tichenor
Get ready to take your social media advertising to the next level with Cynthia Sandoval and Charley Tichenor's expert insights.
In this video, we discuss topics like organic social, agency payment structures, and how to grow as a marketer. Learn how to optimize your ads, build strong relationships with your customers, and differentiate yourself as a great marketer. Whether you're just starting out or looking to improve your current strategies, this interview is full of valuable takeaways.
6 Mistakes You're Making With UGC Conten
Have you invested tens of thousands of dollars into UGC Creative and nothing seems to work?
You're constantly trying new variations, and new ways of presenting your product. But once again, nothing seems to work. Let's talk about the biggest mistakes I see all the time when it comes to 99% of UGC ads.
Learn how to make your UGC content stand out with these crucial tips and keep viewers engaged with a captivating storyline.
The BEST Facebook Ad targeting method CHANGED
Want to know the secret to Facebook advertising success?
Forget traditional targeting methods, and let the machine do the work for you. With time, it will learn and improve, producing results that will far outperform anything you could ever do on your own.
Say goodbye to audience fatigue and hello to UNLIMITED Growth.
Ready to learn more? Here's how we do it!
The Key to Scaling Your Business with Facebook's AI Ad Optimization
In this video, I'll show you how to supercharge your Facebook ad campaigns using cutting-edge technology like artificial intelligence and machine learning.
We'll also reveal a powerful 5-step strategy for scaling your ads and boosting profits.
Advanced AI techniques for Improving your Facebook Ads
Facebook's AI is a powerhouse, even more powerful than ChatGPT!
With over a decade's worth of data on billions of people, every click, word, and purchase is analyzed. By leveraging Facebook's AI & machine learning, we can easily scale our ads. By embracing AI, we can reduce our workload and spend more time working on the business instead of in its execution.
The ONLY Audience I Use on Facebook Ads
Using Facebook's unique AI to find the right audience for your ads is better than any targeting specific audiences.
Broad targeting is age, gender, and location as the only targeting parameters used. Interest targeting has nothing to do with buying intent, so using it as a purchasing parameter means that you're paying extra to target people with technology that is effectively obsolete. Lookalike audiences with small data sets are less effective than leveraging the trillions of data points across billions of people that Facebook has.
Ads make their own audience, so paying extra to get lower quality attention is not a good business model. Using broad targeting lets Facebook's AI target the best people so that you buy the best types of attention at the lowest cost, and it never fatigues.
Advanced Techniques for Scaling your Ads with Facebook's AI
This AI makes making money a breeze!
Have you ever wondered how some people seem to effortlessly make a fortune while others struggle to make ends meet? The answer lies in the power of AI. Artificial intelligence has taken the world by storm, revolutionizing industries and transforming the way we work and live. From stock trading to marketing, AI has become the go-to tool for anyone looking to maximize their earnings with ease. But how exactly does AI work its magic? And what are the secrets to leveraging its power to achieve financial success? Read on to discover Facebook's AI and how it's changing the game for those who know how to use it.
How to Beat the Facebook Ad Algorith
Facebook uses a machine learning algorithm that learns from the ads that people run.
Facebook wants to make sure that people who click on ads have a good experience, even after they leave Facebook.
Targeting specific audiences is always a bad idea because it will exclude the majority of people who may be interested in the ad.
It's better to target broad: age, gender, and location.
Always use dynamic creatives, which means giving Facebook's own version of ChatGPT the job of creating the best-performing ads for you.
Why MER & ROAS are Yesterdays Metrics
MER (Margin Efficiency Ratio) and ROAS (Return on Ad Spend) are commonly used metrics for evaluating marketing effectiveness, but they are severely flawed. Here are the 4 things you absolutely need to know and the one metric no one is talking about, that will help you unlock growth and scale for years!
Benefits of Acquiring and Retaining Customers for your Busines
Unlocking your brand's growth potential starts with understanding the difference between making a sale and acquiring a customer. Instead of focusing solely on sales metrics, it's crucial to shift your attention to the lifetime value of your customers. The key to long-term success and growth is building a brand, not just a product. By doing so, you can establish a strong connection with your customers and create a loyal following that drives sustained growth for your brand.
How to Get Cheaper CPMs on any Facebook Ad
Make the most of your advertising budget and get the best results!
Lower CPMs mean you're reaching more people for your money and that your content is high quality. When your CPMs rise, it's a sign that your content quality is decreasing.
Science of Ad Campaigns: Using Organic Social to Validate Creative Elements & Outsmart Competitors
Organic social media is a powerful tool for market research and understanding consumer psychology, which can be used to improve paid ads and understand customers. When the content of paid ads aligns with what people are responding to on organic social media, the estimated action rate of the ads is likely to increase, which can lead to lower cost per thousand impressions (CPMs), higher reach, and ultimately, more money in the bank.
The Secret Behind Ads that have Generated $1M+: Organic Social Pt 2
Weaponizing Organic Social is the most effective way to drive consistent growth, while improving results with confidence. Here are the secrets you need to know!
How to Run Facebook Ads for a Clothing Brand (Beginner Clothing Brand Marketing Guide)
Facebook ads can be a powerful tool for scaling any brand, because of Facebook's large user base and ability to leverage data to target ads. We have to emphasize the importance of increasing the lifetime value (LTV) of customers by improving the second purchase rate and the average order value (AOV) of each purchase. Ultimately, the goal is to acquire future cash flow at a profit and manage cash flow through a cycle of second purchase rate and cadence.
How to test Facebook Ads... the Right Way
This is my blueprint for building 8-figure brand ad accounts, that will also save time and cut costs. Facebook ads are a paid version of organic content, they make their own audiences and organic content runs on the same engine inside of Facebook as ads do. The creative elements of the ad determine the ad's efficiency and scale.
How to Scale to over a Million dollars a month with your Facebook Ad Account in 2023 (*Like I am)
We know that Facebook is a machine, learning platform built on game theory and signal theory economics. The scientific method is the most effective way to improve our efforts. The one campaign per business objective ad account is the single best union of these two objective facts.
This 1 Targeting Mistake... will cost you Millions on Facebook Ads in 2023
The biggest myth when running Facebook ads is that you should target specific audiences. This couldn’t be further from the truth.
Facebook has CHANGED! 3 Brand NEW Secrets, Strategies & Pro-Tips you need for Facebook Ads in 2023
Facebook hasn’t been this easy in years, here are the 3 most important things you need to know!
The DEFINITIVE GUIDE to Scaling in Q5
Q5 is that magical time between Christmas and when everybody stops spending money. While much of the hype is around Black Friday, executing ￼ Q5 properly can easily raise your daily performance by 20 to 50% every day for the next year. When done really well, it can help you easily 2x to 10x your business in 2023.
Disrupter School Guidebook: Creating Bundles to Scale
Upselling in the buying process,
is the most basic version of bundling…
and we need to have a plan for 3 elements of this process:
Design & Development of the Offer
Strategy for Deployment of the Offer
Volume, Value & Cost Targets to delineate Success
The DEFINITIVE GUIDE to: The RebUpsell, Rebuttal Upsells... The Best Facebook Retargeting Strategy!
Upselling is one of the most powerful marketing tools available. In Direct Response marketing we see this most often as what gets mentioned 8 minutes into an infomercial. When used to overcome objections with a solution based on value, we can have long-lasting wins for ourselves around things like AOV, LTV, Brand Positioning, & Stickiness. Let's dive deep into how to best use this tool to fundamentally change your business.
Disrupter School Guidebook: Content Repurposing Masterclass
Let’s start super deep into the strategy, execution, and design for modular content development.
So that you can absolutely maximize your investment in creative and copy,
for the deployment to literally any platform,
in a highly scalable fashion,
that has extreme continuity
The DEFINITIVE GUIDE to Multi-Touch Attribution, and why it's basically useless
You need to see what grows the business
Tools that help you assign credit are not built to help you to do this
You can boost the marketer’s ego or the business’s bank account!
The DEFINITIVE GUIDE to: How to use Facebook ads to Grow Your Brand
Want to know how to use Facebook ads to grow your brand?
Then you’ll love this step-by-step video.
We'll focus on what you REALLY NEED TO KNOW, and dive into why focusing ROAS is one of the worst priorities any brand can have.
Disrupter School Guidebook:
How to Test Landing Pages Properly
Improving the landing page can make a significant and sustainable change in your business
Conversion rate optimization is a vital scale
So let’s live into how to do it properly
It’s far too many people are still doing this in a way that doesn’t actually make any sense
Disrupter School Guidebook:
How to Scale a DTC Business
What does it look like to take a brand from scale up to exit
How does media buying change when your focus is no longer on the ego metrics of ROAS & MER…
And you start to focus on the business growth metrics of cash flow and incremental lift
The DEFINITIVE GUIDE to
Facebook Performance 5
Facebook has just released the Performance 5, their new best practices manual for the execution of Facebook ads. Interestingly enough, it looks exactly like what we’ve been talking about here for years. Let’s dive into the best practices in the implementation of this new Performance 5.
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